UX Design Case Study
Pivoting CookBrite's Value Proposition
CookBrite was a meal planning app created to help busy families get dinner on the table and create “Mealtime Magic”. Users could track which ingredients they have, generate shopping lists, find recipes, and plan meals.
A few months after initial release, a shift was made to narrow the focus of the app to “Making Dinner With What You Have”. The goal was to increase downloads and increase engagement time.
Changing the Splash Page
Adding the Ingredients Screen
Marking the "Have it" Recipes
"Have it" Recipes - v1
"Have it" Recipes - v2
Following usability testing of v1, several changes were made to address problems with discoverability, organizational confusion, and the desire to know how much shopping was needed.
After the new features were released, metrics showed an overall improvement in the targeted areas. Noticeable gains in the perceived value of the app and in app usage occurred with minimal disruption to existing flow and interface.